Running a small publication means I can't waste time, energy or money. Last year, I wrote "5 Goals My Business Will Achieve in 2013." With the exception of the affiliate program channel, we came pretty close on all the other points. When putting together my goals for 2014 I'm really focused on the return on investment (ROI). This is a term regularly equated to money, but I apply it to everything I do--from marketing to reader retention. Here are my goals for 2014 with a note on the ROI.
Running a small publication means I can't waste time, energy or money. Last year, I wrote "5 Goals My Business Will Achieve in 2013." With the exception of the affiliate program channel, we came pretty close on all the other points. When putting together my goals for 2014 I'm really focused on the return on investment (ROI). This is a term regularly equated to money, but I apply it to everything I do--from marketing to reader retention. Here are my goals for 2014 with a note on the ROI.
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